We were asked to come up with a design for a brochure aimed at organisations and businesses to promote the ticketless travel system.
Ticketless is a new account-based mobile ticketing solution that enables walk-on, walk-off travel for public transport.
The information was quite technical so we aimed for a clean, modern feel as the graphics would be replicated on the ticketless app.
Part of the system uses hexagon contact pads on public transport so we used this throughout the design. We also incorporated graphics that represent stops along a tube or bus journey to link relevant text blocks together.
It was a great project to work on and also gave us an insight into the future of ticketless travel.