Tipton & Coseley is a well-established and highly respected Building Society located in the West Midlands. Serving clients across England and Wales, they offer a comprehensive range of residential and Buy to Let mortgages, helping individuals and families secure their financial futures.
The challenge was to create an annual report that was not only informative but also engaging and visually appealing. The report needed to be versatile enough to work in both digital and print formats, ensuring it could reach a broad audience across various platforms. Our goal; to design a report that would effectively communicate the company’s achievements over the past year, while remaining accessible and concise for the internal team.
To achieve this, we collaborated closely with the Tipton & Coseley team, working within their existing brand guidelines. We introduced infographics to make complex data more digestible. Offering a clear and concise view of the company’s performance while keeping the content engaging for readers.
In addition to the more detailed, comprehensive full annual report, we also designed a smaller, more digestible magazine version. This version was created to make the key points of the report easier to absorb. Offering a streamlined overview of the most important content in a more accessible format. By implementing Tipton & Coseley’s brand guidelines and integrating their photography, we carefully typeset both versions of the yearly reports.
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