Roots in Time is a National Lottery Heritage Fund and Arts Council project to explore and share the archaeology of a new woodland at Norton, near Evesham. We incorporated a clean and contemporary visual identity with the project to help it stand out.
They needed a strong, eye-catching brand that would effectively highlight the educational and community-oriented nature of the excavation project. Our approach was rooted in a careful respect for existing branding guidelines, ensuring continuity while introducing a refreshed visual language. We aimed to strike a balance between tradition and modernity. Developing a clean, contemporary identity designed to capture attention and foster community engagement.
Our team worked closely with the project, developing a new brand identity and promotional materials to support the excavation effort. The surrounding woodland, wildflower meadows, and wetland designed with the archaeological findings in mind, creating a public green space owned by Worcestershire County Council.
Strong branding plays a key role in community-driven projects, offering an identity that unites and fosters a sense of belonging. A consistent logo, color palette, and tagline create a visual connection that encourages people to engage, participate, and invest in the project’s success.
