Playcubed are a UK-based play equipment company who use innovative, sustainable methods and recycled materials throughout their processes. By doing this, they help to reduce the incineration and storage of plastic waste, and also support the development of new technologies.
Their aim is to ensure that present and future generations grow up in a safe and healthy environment. By using recycled materials the hope is to have an environmentally friendly playground consisting of products made from post-consumer waste.
The CCS team needed to change their current identity, into something that better reflected their personality. The original brand image was very corporate, and they wanted to shift away from that. It was essential to create a bright, friendly with a feeling, which balanced approachability with professionalism.
The refreshed identity needed to be compatible with stationary, and a new website – also designed by us. CCS required their site to be easily navigable, but not at the cost of aesthetic.
A range of great quality images really helped show off the product collections and help to enforce the company’s ethos.
Our collaboration resulted in a powerful communication piece that not only refreshed the company’s promotional materials but also contributed to raising awareness about the importance of green initiatives in recreational spaces.
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