Merrell Casting
Merrell Casting are specialists in high-quality, British jewellery making, established in 1953, in Birmingham’s Jewellery Quarter. They are a part of Hockley Mint, who are their parent company and a brand we have worked alongside for some time. Our services covering branding.
Merrell Casting were in need of a fresh logo and brand identity that effectively captured the essence of their business. Merging the timeless appeal of traditional elements with a modern, contemporary edge. The goal was to create a visual identity that would resonate with both their heritage and their forward-thinking approach.
Along with the logo design, comprehensive Brand Guidelines were essential to maintain a consistent and professional look across all future marketing materials and artwork.
Our response was just that – incorporating the curvature of the Severn River and a vibrant colour palette. The malleable identity has been used from something as small as a sticker to as large as van wrapping. We particularly appreciate collaborating with Severn Arts, as teams working in different sides of the creative sector. As they too are local to Worcester, it’s always nice to see how our branding is applied across their various lessons, schemes and events.
