Alfa Travel is one of the UK’s most respected coach holiday companies with convenient local pick up points across the UK. Producing a main travel brochure and lots of smaller brochures throughout the year, they provide quality value for money coach holidays to the best resorts in the UK, Ireland and Western Europe. From Fort William to Falmouth to Kerry and the Italian Riviera, Alfa Travel has a holiday for everyone.
Alfa got in touch with us to refresh and update their current style which ran across all of their marketing collateral from their summer travel brochure to direct mailing, signage and literature. They also asked us to work on updating their branding to help them stand out from their competitors and place them at the forefront of coach holidays within the UK. We felt their existing brand was very masculine so we updated their logo and introduced a softer style and colour palette throughout the brochures. We produced a set of brand guidelines to be used throughout all of the marketing to ensure their branding was coherent and instantly recognisable. We also introduced icons and symbols to be used to help users to navigate and understand their brochures even better.
Since updating their branding we have been working closely with the team at Alfa on developing their brand look and producing a whole range of marketing material from postcards to posters, flyers, menus and newspaper adverts as well as producing their main summer travel brochure and smaller seasonal brochures.
‘The team they have at Creative Mouse is one of the best I have worked with in over 10 years of marketing. They never miss a deadline or say no to late changes. I can highly recommend them to anyone who is looking to take their marketing forward’.
– Lee Collett, Alfa Travel Ltd