Prospectus Design
Poster Design
Albemarle is a prestegious Independent College based in Central London. Their expertise branches over GCSE and A-Level curriculums in Sciences, Computer Science & Mathematics, Business & Humanities, Languages, Arts & Literature.
In order to encourage enrolment, Albemarle have sought our help in both prospectus designs, and an ambitious marketing campaign across the London Underground. Our challenge was to bring a fresh and modern look to the existing college material. Whilst retaining the classic and prestigious feel.
The latest development in Albemarle’s visual identity, featured a step away traditional serif fonts and introducing a regal gold. The refreshed brand guidelines strike a balance between modernity and tradition, preserving Albemarle’s distinguished identity while giving it a renewed energy. We focussed on high-quality photography and generous use of white space, to ensure the design remained refined and uncluttered.
We took great care in designing Albemarle’s prospectus, ensuring it served as a visually engaging and informative piece. The printed prospectus was beautifully put together using a high spec paper and foiling to give a quality finish.
The London Underground marketing campaign consisted of a series of posters. These designs depict aspirational students with typography comparing them to famously successful figures throughout history. The campaign highlights the potential of the students of Albemarle and is displayed across certain stations in the London Underground.
