Cutout photography is a technique where the subject of a photo is isolated from its background. This method is particularly popular among online sellers, for a whole bunch of reasons. Let us talk you through the myriad benefits of clean, professional cutout photography!
High-quality, clean cutout product images instantly create a professional impression, immediately making your brand or products trustworthy for potential customers. By removing distractions in the background, customers can focus entirely on the product, highlighting details like texture, colour, or intricate designs. This uniformity enhances the overall appearance of your online store, making it visually appealing to customers.
Paired with some beautiful lifestyle photography, a customer can experience your product both isolated and in a visual context, making it a lot easier to commit to a purchase. Alternatively, isolated product images can be easily placed on various backgrounds or used in different contexts such as advertisements, social media posts, or catalogues.
The use of white cutouts helps reinforce a sense of consistency, they are also versatile and can be adapted for various marketing campaigns, such as email marketing, social media advertisements, or banner ads. Their adaptability makes them invaluable for your overall marketing strategy!
Album of the week
We love a bit of music in the studio so here’s what we’ve been listening to this week.