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Brand design & Development

Solid, powerful and well-thought-out brand design will distinguish your business and set your brand apart. An immediately recognisable corporate identity sets you ahead of your competitors and conveys your personality and values.

A great brand isn’t just a logo, website or tagline, it is the way you convey everything your business is about. Your identity also plays an important part in how you form new relationships and also how you create lasting impressions.

creative mouse branding
Kin & Kin branding logo - logo designers
Miquill branding

With a great, expert team in brand design, we will work with you to develop a consistent identity. Engaging your audience, telling your story and communicates your brand values.

We will clearly communicate throughout the entire brand design process, ensuring that every detail of your brand is tailored to you. Online meetings offer a great opportunity to communicate opinions about the direction of the brand identity. And you fancy a more in depth conversation, we are always open to having you in for a cuppa! We are also big fans of mood boarding, to help convey visual ideas from the initial stages of the branding project.

Merrell Casting - Branding is Important
Pure Jewellery Branding

Our Approach to Brand Design

Core values and Objectives

We’ll start by delving into the heart of your business – understanding your core values, target audience, and overarching objectives. This foundation will guide every aspect of the brand makeover.

Research and Trend Analysis

We will research competitors, related companies and modern styles to identify current trends and design preferences relevant to your industry. This ensures that your brand remains not only relevant but progressive in style.

Logo and Supporting Elements

Concepts for a primary logo, complemented by supporting symbols/icons, will be designed to encapsulate the essence of your brand. These elements will serve as the base of your brand identity.

Colour Palette and fonts

We’ll select a main colour palette with supporting colours that fit in with the direction and feel for your brand. Shapes and fonts will be carefully chosen to establish a cohesive and distinctive visual language.

Sub-brands for Customer Bases

Recognizing the diversity within your customer base, we will develop the idea of sub-brands, each with its own unique colour scheme but still linked to the main brand.

Comprehensive Brand Guide

At the end of the project we will provide a detailed brand guide. As well as providing colour, styles and fonts, it will include letterheads, templates for quotes, vehicle livery examples.

What we do

Brand Strategy

Crafting a roadmap for your brand’s success through in-depth analysis, target audience understanding, and strategic planning.

Brand Design Identity

 

Creating visually appealing and distinctive brand elements that reflect your company’s values and resonate with your audience.

Brand Messaging

Developing a compelling narrative that communicates your brand’s story and connects with your customers on a deeper level.

Digital Branding

Maximizing your online presence through effective digital branding strategies, including social media, website design, and content creation.

Brand Management

Ensuring ongoing brand design consistency and relevance by monitoring and adapting to market changes.

Severn Arts branding

Whether you’re a startup looking to make a memorable first impression or an established business seeking to revitalise your brand, we’re here to guide you on your branding journey. Let’s collaborate to create a brand that not only stands out but also connects with your audience on a meaningful level.

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